JAIMIE SEATON

FOUNDER

Jaimie Seaton has been a journalist and writer for more than 20 years and has lived and worked all over the world. She began her career in Washington, DC, in the press office of the Clinton/Gore Presidential Transition and then went on to the DC bureau of the Sunday Times of London. From there, Jaimie moved to Johannesburg, where she reported for the Sunday Times of London, Newsweek and Independent News & Media—the largest local newspaper group in the country. She was also the founding editor of Africa Focus, a mining journal covering sub-Saharan Africa.

After a few years back in the U.S., Jaimie relocated to Singapore, where she focused her reporting on the marketing industry. (For fun, she started a company that imported Jack Rogers shoes from the U.S.) After moving to Bangkok, Jaimie became Newsweek’s Thailand correspondent, and reported on four coups in two years. During a second stint in Singapore, Jaimie was the editor of Marketing Events magazine, covering the MICE industry.

Throughout her career, Jaimie has worked with global companies to craft a variety of collateral, from scripts and speeches to internal publications and sales brochures. Senior executives of leading companies and organizations trust Jaimie to convey their message—whether in a published article or presentation or personal communications. She specializes in distilling complicated subjects and messages into clear, concise prose.

Former clients include Aon Consulting, Black & Veatch, Deloitte & Touche and Mindshare.

KIM LEDGERWOOD

EXECUTIVE EDITOR

Kim is an award-winning copywriter and editor with more than 20 years of experience, starting out at the Southeast’s largest full-service advertising agency, The Tombras Group. She holds a master’s degree in advertising and possesses a rare combination of talents: both creative- and strategic-thinking skills.

Kim has an expansive knowledge of grammar and punctuation as well as an eagle-eye for detail. She is familiar with multiple style guides and has a solid understanding of legal and compliance constraints in copy. Kim has extensive B2B and B2C experience, and she has written and edited copy for accounts ranging from Fortune 500 companies to a local funeral home, and everything in between. Some notable clients include M&T Bank, The Home Depot, The University of Tennessee, Lending Tree and Eastman Chemical Company.

MELISSA BANIGAN

SENIOR CONTENT CONSULTANT

Melissa is a content strategist and project manager with nearly 15 years of experience working with dozens of clients, including Scholastic, Barclays, Marriott, NYU-Polytechnic, FlexShares, Houghton Mifflin Harcourt, Project Explorer and the American Joint Distribution Committee (JDC). Before she branched out on her own, she worked in client services and marketing at Focus Investment Group and was the testing administrator at a New York City K-12 charter school.

Also a journalist, Melissa has placed her own work in The Washington Post, CNN, the BBC, NPR, The Independent and Chicago Tribune, among many others. She has helped clients create their own bylined articles for placement with major publications such as Scientific American, Forbes, the Next Web, AlleyWatch and Information Week. Melissa has developed strong relationships over the years with many media outlets and other journalists in a wide range of industries, including finance, tech, real estate, travel and hospitality, education and science.