JAIMIE SEATON

FOUNDER

Jaimie Seaton has been a journalist and writer for more than 20 years and has lived and worked all over the world. She began her career in Washington, DC, in the press office of the Clinton/Gore Presidential Transition and then went on to the DC bureau of the Sunday Times of London. From there, Jaimie moved to Johannesburg, where she reported for the Sunday Times of London, Newsweek and Independent News & Media—the largest local newspaper group in the country. She was also the founding editor of Africa Focus, a mining journal covering sub-Saharan Africa.

After a few years back in the U.S., Jaimie relocated to Singapore, where she focused her reporting on the marketing industry. (For fun, she started a company that imported Jack Rogers shoes from the U.S.) After moving to Bangkok, Jaimie became Newsweek’s Thailand correspondent, and reported on four coups in two years. During a second stint in Singapore, Jaimie was the editor of Marketing Events magazine, covering the MICE industry.

Throughout her career, Jaimie has worked with global companies to craft a variety of collateral, from scripts and speeches to internal publications and sales brochures. Senior executives of leading companies and organizations trust Jaimie to convey their message—whether in a published article or presentation or personal communications. She specializes in distilling complicated subjects and messages into clear, concise prose.

Former clients include Aon Consulting, Black & Veatch, Deloitte & Touche and Mindshare.

KIM LEDGERWOOD

EXECUTIVE EDITOR

Kim is an award-winning copywriter and editor with more than 20 years of experience, starting out at the Southeast’s largest full-service advertising agency, The Tombras Group. She holds a master’s degree in advertising and possesses a rare combination of talents: both creative- and strategic-thinking skills.

Kim has an expansive knowledge of grammar and punctuation as well as an eagle-eye for detail. She is familiar with multiple style guides and has a solid understanding of legal and compliance constraints in copy. Kim has extensive B2B and B2C experience, and she has written and edited copy for accounts ranging from Fortune 500 companies to a local funeral home, and everything in between. Some notable clients include M&T Bank, The Home Depot, The University of Tennessee, Lending Tree and Eastman Chemical Company.